In light of this, Netflix decided to launch a mobile-only plan in July 2019-costing only INR199 ($2.91)-to drive subscriber growth.
In India, for example, many consumers watch a large amount of video content on their mobile phones. Netflix’s decision to localize its prices in select markets is part of a broader strategy to best position-and grow-its product offering. This was the case in Guatemala, Costa Rica and Uruguay, where costs per 1,000 titles were $4.44, $3.06 and $2.59, respectively. Similarly, countries with monthly subscriptions were billed in US dollars-instead of the local currency-were some of the least cost-effective ones to use Netflix. Argentina will have far fewer monthly Netflix viewers (5.9 million), with an audience one-fifth the size of Brazil’s and nearly one-third the size of Mexico’s.Ĭountries like Argentina ($5.19), Colombia ($5.71) and Brazil ($5.99) have some of the cheapest monthly subscription fees worldwide for the basic plan, compared with the $8.99 that subscribers in Costa Rica, Panama, Uruguay-and even the US-pay monthly. Netflix viewership will be highest in Brazil this year, with 28.7 million monthly viewers, followed by Mexico (19.3 million). Despite this, we expect continued growth in the regional user base overall. In Argentina, the price jumped 20.1% for Netflix’s most basic plan, while consumers in Mexico and Brazil saw their monthly subscriptions increase by 18.3% and 10.1%, respectively. Similarly in Latin America, Netflix users saw their monthly subscription costs increase, regardless of whether they were billed in US dollars or their local currency. In January 2019, Netflix announced it would raise its prices by 13% to 18% for its US subscribers, making it one of the largest price hikes in the company’s history.
#Netflix active users license#
Instead of curating TV shows or movies like other competitors in the region, Netflix offers original content that resonates with audiences-this is partly why the company has started to produce and license a large amount of local content in Latin America to convert consumers into subscribers. Support quality journalism and subscribe to Business Standard.A wide variety of local-language and international content, along with a user-friendly interface and affordable price point make Netflix a popular choice for internet users in Latin America. Your support through more subscriptions can help us practise the journalism to which we are committed. We believe in free, fair and credible journalism. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.Īs we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content.
#Netflix active users how to#
Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world.
0 kommentar(er)
